Media Example 2

Media Example

Make-up tutorials are a good example of post-feminism present in Youtube. The tutorials definitely participate in brand culture, and often mention the names of one or several make-up brands being used. Michelle Phan is the most popular make-up tutorial Youtuber, and has even created some of her own brands, including her own L’Oreal line and an e-commerce start-up. Make-up tutorials in general “connect individual empowerment and creativity with gendered consumption practices” (Banet-Weiser, pg.14).

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