Michelle Phan: Make Up Millionaire Mogul

Media Example

This video by makeup artist Michelle Phan uploaded in 2009 is a great example of self-production and self-branding discussed by Sarah Banet-Weiser’s Branding the Post Feminist Self.  Michelle clearly has a marketable talent, but as seen on her website she is now a resource for beauty, fashion, even wellness, knowledge and art.  Also by clicking on her SHOP link, you are referred to Urban Outfitters, JCrew, Nordstroms AND Michelle’s very own make up line.  She has a make up line now: .  And a book.  She recently won the Teen Choice Award for Choice Web Star ad is rumored to be worth FIVE MILLION DOLLARS.  In 2015, Michelle Phan was named to the Inc. 30 under 30 and Forbes 30 under 30 list.  She is an incredible example of the neoliberal goldmine that is Youtube Stardom.


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